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Areas · Laren, Blaricum, Hilversum, Naarden and Bussum

't Gooi.

Villa villages between heathland, woods and the Gooimeer, half an hour from Amsterdam. For anyone seeking space and privacy without letting go of the city, 't Gooi has been the logical step for generations.

Character

Villa villages between the heath and the Gooimeer.

Wealthy Amsterdammers discovered 't Gooi early on as a place for country estates. In Hilversum, the Boomberg villa park grew from around 1830; after the railway opened in 1874, bankers and industrialists had villas built on a larger scale, including on the new Trompenberg. From 1881 the Gooische Stoomtram connected the surrounding villages too. Around 1900, Laren drew an artists' colony that entered art history as the Larense School. That double legacy of old money and artists' village shapes the atmosphere to this day.

The five towns each have a tone of their own. Laren and Blaricum are village-like and private, with country houses behind hedges and a strong club life. Hilversum is the largest town in the region, with the Mediapark, Dudok's town hall and the widest choice of homes. Naarden has its star-shaped fortress, Bussum a lively village heart with direct trains to the city. What they share: the greenery isn't a park you go to, it's the surroundings themselves.

For our line of work, 't Gooi is above all an extension of Amsterdam. Many of our clients make the move from city house to country house, and then have two markets in hand at once. And just as in the city, the high-end segment regularly sells outside the public eye.

The step out of the city

Most of our Gooi relocations start in Amsterdam: selling the canal house or apartment while looking for a house with land among the trees. We guide both sides in one process, with one point of contact. And the city stays close: via the A1 or by train you're back in the center in about half an hour.

Towns
Five
Known for
Villa parks
From Amsterdam
about 30 minutes
Towns

Five towns, each with a tone of its own.

Laren
Artists' village around the Brink

Once an artists' colony, now a sought-after place to live in the high-end segment. Villas and country houses around the Brink, with Singer Laren as its cultural heart. Supply is small and demand is high: some homes here change hands without ever going public.

Blaricum
Village-like and private

Old thatched farmhouses, country houses behind tall hedges and a protected village center. On the edge, the Blaricummermeent brought modern new-builds on the water. Residents here deliberately choose quiet and privacy, and like to keep it that way.

Hilversum
Media city with villa parks

The largest town in 't Gooi, with the Mediapark, Dudok's town hall and villa parks such as the Trompenberg and the Boomberg. The widest choice in the region, from 1930s houses to villas on large plots, plus a station with direct connections to Amsterdam and Utrecht.

Naarden
Fortress town on the Gooimeer

Naarden's star-shaped fortress is one of the best preserved in Europe. Inside the ramparts, listed buildings and restaurants; outside, green lanes toward the Gooimeer. Living in the fortress means living in a monument, with everything that comes with it.

Bussum
The practical heart of Gooise Meren

A lively village center, good schools and two train stations with a direct line to Amsterdam. Loved by families making the move out of the city who want village life without giving up amenities.

Listings in 't Gooi.

No open-market listings in this regio at the moment.

There is currently no property openly for sale in 't Gooi. Much of the premium supply in this regio changes hands off-market through our Qualis network.

Ask about the off-market listings
Off-market sale ✦

The Qualis network.

In the high-end segment of 't Gooi, homes regularly sell outside the public eye. Sellers value privacy, and part of the supply never reaches Funda. We are affiliated with Qualis, a nationwide network of independent high-end real estate agencies that share off-market listings. That's how we hear when something is coming up in Laren or Blaricum, even if it never goes public.

If you're looking in 't Gooi, we circulate your search profile through the network and, where needed, work with the Qualis agencies rooted in the region. A sale can follow the same off-market route.

Book a conversation about an off-market sale
Amenities

Living in 't Gooi.

Nature and water

Heathlands such as the Bussumerheide and Westerheide, the woods of the Goois Natuurreservaat and the Gooimeer with its marinas. Walking, riding and sailing start practically from your own driveway here.

Schools

Good primary schools in every town and established secondary schools such as the Goois Lyceum in Bussum and the Comenius College in Hilversum. For international families there's the International School Hilversum.

Sports and club life

Golf courses, field hockey and tennis clubs and marinas on the Gooimeer: club life is a driving force in the region. Anyone who moves here is soon part of it. Many connections run through the club.

Getting around

Via the A1 and the A27 you're connected to two sides of the Randstad. From Hilversum and Naarden-Bussum stations you travel directly to Amsterdam or Utrecht, roughly half an hour depending on where you start and where you're going. Schiphol is about a forty-minute drive outside rush hour.

Frequently asked questions

About living in 't Gooi.

Which towns in 't Gooi do you work in?
In Laren, Blaricum, Hilversum, Naarden and Bussum: the towns where the high-end segment of 't Gooi is concentrated. If your home or search area is just outside them, in Huizen or Eemnes for example, we look at what we can do for you case by case. Feel free to ask.
Do you have public listings in 't Gooi?
It varies. In this segment a lot runs along the quiet route: sellers don't want a public campaign, and part of the supply finds its buyer through networks. So if there's little or nothing above, that says little about what's really available. Leave your search profile with us and we'll match it against what's happening off-market.
Why an Amsterdam real estate agent for 't Gooi?
Because most of our Gooi relocations start in Amsterdam. Anyone moving from the city to the countryside has two markets in hand at once: selling the city house and buying in 't Gooi. We guide both in one process, with one point of contact. Where local roots make the difference, we work with the Qualis agencies from the region.
How does buying off-market in 't Gooi work?
You discuss with us what you're looking for: town, type, budget and timeline. We put that profile out in the Qualis network, where premium agencies share upcoming homes among themselves before they go public. If something fits, you hear it from us and view at your leisure, often among the first.
Photo of Joshua Somogyi
Written by
Joshua Somogyi
NVM Register Makelaar Taxateur (registered real estate agent and valuer)

Joshua guides the moves to 't Gooi personally, usually combined with a sale in Amsterdam. He knows the route from canal house to country house from experience and, where needed, works with the Qualis agencies from the region. Plans to head for the countryside? Call or email directly.

Next step

Buying or selling in 't Gooi?

Book a quiet conversation at our office in Amsterdam, or we come to you. We listen first, and only then advise on the route.