Off-market sale.
Some homes are better sold out of the spotlight. For those for whom privacy or timing matters, there is a different way to sell.
No Funda, but a select audience.
An off-market sale is not a marketing trick. It's a process in which a home is not offered publicly, but presented selectively to a select audience. We find that audience through our Qualis colleagues in the Netherlands and abroad, our own database of active buyers and, if an international audience suits the home and you choose it, targeted placement on showcases such as JamesEdition, Rightmove and Propriétés Le Figaro. No Funda listing, no open days, no sign in the garden. Just serious interested parties, often before the market even knows something is for sale.
What it gives you: nothing made public without your explicit consent, screened candidates instead of busy viewing days, and full control over who comes through the door. Discretion here isn't an extra; it's the starting point of the whole process.
Not every sale is suited to it. Sometimes plain Funda plus our network is just fine. We're honest about where it fits and where it doesn't.
A concrete example.
We sold an apartment on the Herengracht above the asking price, in an off-market sale, without a single open day. The buyer came from our Qualis network, and not one stranger crossed the threshold.
Five steps, mostly calm.
An off-market sale is a shorter ritual than selling publicly, but with more attention per interested party. No blocks of six viewings on a Saturday, but individual appointments by invitation.
01 Confidential conversation
We come to you, or you come to us. We listen to your situation, your timeline, your reasons. Nothing leaves the room until we decide together that it can.
02 Preparation without an audience
Discreet photography, a concise listing text, a targeted floor plan. No film crew in the street, no styling project the neighbors see coming.
03 Selective offering
We approach the part of our Qualis network and our own client base that suits the home. No mass mailing, but a handful of targeted conversations.
04 Viewings by invitation
One at a time, at a time that works for you. Every candidate is screened in advance for motivation and financial backing, so no nosy visitors in your home. We accompany every appointment personally and evaluate afterward.
05 Negotiation and completion
From here the process is the same as a public sale: offer, negotiation, conditions, deed of transfer. With the same NVM standards and notarial care.
Three situations where it works.
Not a complete list, but the three most common reasons owners choose an off-market sale with us.
Well-known owners or visible addresses
Anyone who is publicly known, or lives at a recognizable address, usually doesn't want the entire Funda crowd coming through. An off-market sale keeps the small circle small.
Sensing the market before you decide
Not every owner wants to commit to selling right away. An off-market sale gives you room to test the market without a formal Funda listing and the traces it leaves behind.
Scarce homes, specific audience
For homes whose right buyer won't come through general search filters, our Qualis network is often more direct. Town villas, penthouses, off-market properties with a history of their own.
Recently completed in an off-market sale.
An example of what a quiet process can deliver. The difference here is the route: through the network, without a single open day.
Herengracht
Joshua is zeer vakkundig, doortastend en denkt echt goed met je mee. Ook als persoon is hij zeer prettig en behoud de rust waar nodig. Echt een aanrader!
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Questions about off-market sales.
The questions we hear most often during a confidential conversation. Missing one? Just ask.
What exactly is an off-market sale?
When is an off-market sale the right choice?
Don't I lose money without a bidding war?
How long does an off-market sale take?
How does it stay confidential?
Who actually comes into my home?
What is the role of the Qualis network?
Who you speak to in confidence.
Meet the team →A confidential conversation?
We listen first, with no pressure to decide. No Funda listing without your explicit consent.
Discuss an off-market sale