Certification
NVM real estate agent
Affiliated with the NVM as a real estate agent. Working to its code of conduct, with the ongoing training NVM agents are required to follow to stay current on laws and regulations.
Team · NVM real estate agent
Luna Hof
the connector
NVM real estate agent
An NVM real estate agent, with a heart for Amsterdam's neighborhoods and how they change from street to street. Luna guides sales and purchases up to the top end of the market, with the same calm and the same explanations, whether it's a first home or the thirtieth property in a portfolio.
Book a call with LunaBio
The agent who knows your neighborhood.
Luna Hof works in Amsterdam real estate and is part of the Amster Vastgoed team. She is an NVM real estate agent specializing in the interplay between neighborhoods: how an Oud-Zuid buyer expects a different pace than someone searching in De Pijp, and which streets in the Jordaan are still under the radar.
Her work consists of three kinds of processes. Sales for owners who want the best possible result, through a quiet process that takes everything off their hands. Buying guidance for buyers with very specific requirements who don't want a new Funda mailing every week. And top-end processes, for owners and buyers who consider discretion as important as the result.
The common thread in all three: taking time for who is looking for what, no rushed bid-or-no-bid moments, and an unerring feel for the character of a home and the neighborhood around it. Sometimes that's the difference between a good deal and an excellent one, sometimes it's the difference between peace of mind and regret afterward.
Specialism
Four things Luna excels at.
Neighborhoods
The character of the area
In-depth knowledge of Oud-Zuid, De Pijp and the Jordaan: which streets sell differently, how a canal corner differs from a side street, and what that does to asking price and time on the market.
Exclusive
Exclusive real estate
Selling and buying in the top end of Amsterdam's market, with the discretion that comes with it. Including homes that never come up for sale publicly.
Selling
An honest asking price
Sales where the asking price is based on the market, not on hope. A sharp price with several interested buyers more often brings in more than a high price met with silence, and Luna backs that up with figures from the neighborhood.
Listings by Luna
Recent work.
Prices in euros. k.k. = buyer's costs, v.o.n. = transfer costs included.
Articles by Luna
In the knowledge base.
FAQ by Luna
Straight answers.
How does the market in Oud-Zuid differ from De Pijp?
In Oud-Zuid you're often looking for a more specific type of home, with buyers who calmly wait for the right property and are willing to pay for it. In De Pijp the market is faster and younger: buyers want to decide quickly, asking prices are exceeded more often, and style details are rewarded more than floor area. Selling or searching for a home calls for a different pace and a different message in each of the two neighborhoods.
When do you choose not to sell a home publicly?
When privacy or timing outweighs maximum reach. Some owners don't want an open house, photos online or neighbors watching. Then we find the buyer quietly, through our own network and Qualis. The price does have to be right, though: a smaller audience calls for sharper positioning.
What's your advice for a seller who's just starting out?
Start with an honest conversation about what the home is really worth, not what you hope it's worth. An asking price that's too high often costs more than one that's too low: homes still on Funda after four weeks are read by buyers as "something's wrong here". Better a sharp asking price with several interested buyers than a high price met with silence.